“The color purple represents creativity, eccentricity, introspection, all of which helped us to get where we are today as a firm,” explains Aaron Harvey, the agency’s partner and business development director.

Founded in Lake Mary early in 2002 by designer and entrepreneur Bobby Jones, and staffed mostly by designers and programmers in their 20s, Hydra Studio quickly became known as one the area’s top firms for innovative Web-based solutions. Since its inception, Hydra has doubled in size every year, necessitating a recent move into bigger offices downtown.

“The amazing thing is that nearly all of our growth has been via word-of-mouth client referral,” Harvey notes. “Many major organizations have even turned to us to be their interactive arm, where we work with their creative teams to execute their vision.”

Hydra’s digital portfolio included a completely revamped site for the Pasadena Museum of Art; an international news site for the Jewish Telegraph Agency; and a groundbreaking social networking platform for Campus Crusade for Christ.

Hydra was also one of the first digital agencies to design and implement a social commerce platform (a hybrid social network and e-commerce solution) called Hairflix, which received national acclaim at the 2006 Web 2.0 Conference in San Francisco, Calif. Since then, the firm’s work has been praised by media outlets including TechCrunch.com. According to founder and chief creative officer Bobby Jones, the name change is indicative of a total makeover, not just a quick “touch up.” In addition to Web design, Abstrakt Designs. now offers an expanded range of services including digital strategy and planning, e-commerce strategies, interaction design, social media development, and more.

“Several projects requiring more than two years of development and heavy, ongoing support have pushed us in this direction,” Jones explains. “What we’re hearing from our clients is that they want more than functional and attractive websites, they want someone to guide them through the shifting trends in the digital realm.

“We’re seeking long-term partnerships where, on a strategic level, we concept, execute and optimize our clients’ digital strategies across a plethora of emerging trends, and then continually adapt those strategies as trends begin to shift.”

He concludes, “The new name reinforces the creative foundation this firm was built upon. We don’t want to become so strategic that we lose our connection to our creative roots.”

About Abstrakt Designs.
Based in Pasadena, Abstrakt Designs. is a leader in the Web 2.0 movement and is quickly becoming one of America’s premier digital agencies. For interviews with the firm’s experts on emerging digital trends, contact Aaron Harvey at 407-936-1749 or aaron@abstraktdesigns.com. Learn more at abstraktdesigns.com.