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Our Process

Discovery

Yes. Your brand challenges and opportunities are unique, too. In order to focus on what's distinctly important, we ask a lot of questions… and actually listen. What motivates you in the morning? What keeps you up at night? At Abstrakt Designs, we get to know you and your brand - all 360 degrees of it - so we can understand who you are, where you've been, and where you want to go.

Alignment

We think like users. After all, the success of your digital strategy depends on them. So, we play matchmaker with your interests and what your users want. Working with you, we establish Key Performance Indicators (Keepers for short), which shape the user experience. Abstrakt Designs evaluates your competitive landscape and tests the usability of your digital assets. And, of course, we provide you with tools to measure, manage and optimize your ROI.

Concept

Abstrakt Designs blends creative impulse with technical know-how. See, to us… it’s all about brand engagement. So, we focus on user experience. We ask questions like, “What actions do we want users to take?” In doing so, we define each brand interaction point, and focus on concepting a scalable and adaptable solution. While this phase is design-intensive, we also take care of all the not-so-glamorous stuff, like your funnel strategy, user stories, sitemaps, wireframes, and notably more.

Assembly

Can’t wait to start clicking? Quite frankly, neither can we. But in order to get you there successfully, it takes a solid project plan. Here, blueprints hit the production desks, milestones are set up, and tasks assigned. From integration to client- and server-side development, concepts are assembled into living, breathing organisms. And hey, even though we work "under the hood", our iterative release cycle allows you to click, test, and train, throughout the process, easing the tension in your trigger-happy finger.

Deployment

User Acceptance Tests… Kinda sounds complicated, right? Don't worry, we've already taken care of the complicated stuff. At this point, it's your turn to test your digital assets for conformance with specifications. And because our process is transparent, and our documentation is exhaustive, it’s a whole lot easier to make sure we’ve met your expectations, and the expectations of your end-users. Once complete, your digital assets are deployed to the production server, tested, and released into the wild.

Ongoing Support

The web is adaptive. Your digital strategy should be adaptive, too. It allows us to continually optimize your digital assets for shifts in user trends, usage patterns, and ever-changing business goals. From web analytics to search engine marketing to usability and performance optimization, we offer a plethora of ongoing support services aimed to maximize the ROI of your digital strategy. So reach out, we’d love to know how we can help you.