Case Study: WestsideRentals.com

This particular venture is not in the non-profit sector and at any given time it has over 20,000 active paid members, it was featured in NBC, ABC News, The New York Times, and Entrepreneur.com. It is the single largest rental website in Southern California for the last ten years, and our biggest challenge with this was re-designing it for landlords to be able to use it without much computer knowledge. Our target audience of landlords is a demographic above 40 years of age and not computer savvy, this posed the problem of how do we bring them in to upload photos & post their listings. We accomplished it via focus groups, weekly feedback sessions (with food & wine as an incentive), and several iterations to make it just perfect & easy.